Plesae help me with the individual reflection paper section as described on the syllabus I provided. Thank you so much.
This info should help:
The second week consists of digital learning units, which we complement by an interactive lecture, the first run of tutorials (hybrid) and a group assignment. Week 2 contains one fundamental analytical skill: regression analysis. Using digital learning units for this deep dive ensures that every student has the same prerequisite for acquiring this skill and can work through the material at their preferred speed. I strongly encourage you to be prepared well in advance of the tutorials.
The live session will cover the contents listed below:
Previous week recap
Case discussion (non recorded)
Customer centricity
Product-oriented marketing – a traditional approach for profitable companies
Customer centricity as an alternative approac
Pricing policy
Price positioning
Price setting methods
Price differentiation
Product policy
Product policy & new product development
Deep Dive: Best Worst
Digital Marketing (Part I)
Social media marketing
Digital advertising
Trends
Digital Marketing (Part II)
Digital Marketing: Trends
Digital Marketing: Challenges
Recap Best-Worst Scaling
Budgeting and Branding
Budgeting
[Dual contribution of advertising]
Essence of brand management
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