HSA 550 Palm Beach State College Targeted Segmentation Strategies Discussion – Question Description
I’m working on a writing discussion question and need the explanation and answer to help me learn.
Bethesda Hospital has recently developed an occupational medicine program. It wants to target employers in the Baltimore Metropolitan area. The director of the program has a range of services within this program, including toxicology assessment, education around such issues as preventing back injuries and stress management, and providing medical treatment within factories, should they be desired. Suggest three alternative ways the customer base for this new service could be segmented and indicate how each base of segmentation would result in a change in the marketing mix.
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