HOSP 3053 JWU Fontainebleau Leading Resort Hotel Presentation – Description
For this assignment, you will present some of the research and ideas that you wrote about in the two projects for this class.
Please present the following information, in order:
Introduction
Introduce yourself. Identify the organization and explain what your organization does or sells and where it is located. If the organization has many locations, identify the regions where it has most of its properties.
Target Markets and Position
List the organization’s one or two main target markets and describe the organization’s position.
Opportunities and Goals
Summarize the organization’s opportunities you identified in the two papers you submitted earlier, and the goal that you identified in your Integrated Marketing Communications Plan.
Integrated Marketing Communication Plan
Choose and describe two of the three action plans you described in your Integrated Marketing Communications Plan. Be sure to include the Goal, Measurable Objective, Strategy, and Tactics for each.
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