The Scenario
The company you analyzed for Assignment 1 decided to seek growth opportunities and now considers expanding (further) into the global marketplace. The board of your company is asking you to develop a global marketing plan for a country in which your chosen company does not already operate. Your plan will help the board to make a final decision about which country to target.
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Your task
Focus on the company you analyzed in Assignment 1.
Choose one country that the company is not already operating Make sure to justify why you believe this country might be a good market for the company.
Assess the market attractiveness of the one country that you have chosen for your company and offer strategic and tactical suggestions of how to best enter this market.
Follow the 5-Step Global Marketing Plan Framework. The report should include information on the potential target markets’ macro and micro environments; recommendations on the market entry strategy and target customer; recommendations on how to adapt (or not adapt) the marketing mix for this country market. It should also include an invest – not invest recommendation. Do not consider costs/budgets.
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The post Global Marketing Plan Evaluating and Entering an International Market- The company you analyzed for Assignment 1 decided to seek growth opportunities and now considers expanding: Global Marketing Assignment 2, SMU appeared first on Singapore Assignment Help.
