Executive Summary
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An executive summary should summarise the contents of the report. It should not simply take the form of a general introduction. It is ideally compiled after you have completed your report. Present the major points in the same order they are written in the report. It should contain all essential elements of the main report, including findings.
Table of Contents
Executive Summary 2
List of Figures 3
List of Table 3
1.1. Evaluation of the strategic management, business model, and performance 4
1.2. Analysis of the business environments 5
1.3. Analysis of strategic priorities 5
1.4. References 5
1.5. Appendix 6
List of Figures
List of Table
1.1. Evaluation of the strategic management, business model, and performance
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• Explain the company’s strategy and evaluate the strategic management of your company.
• Reflecting on the lessons learnt, evaluate four major decisions from different years as follows:
• 1. Explain why you took certain decisions
• 2. Explain the context
• 3. Evaluate the outcome
• Explain your choice of generic competitive strategy and how you achieved competitive advantage.
• Explain the company’s business model (value creation, configuration, and capture) and aspects that differentiate it from your competitors.
• Applying the Balanced Scorecard, assess your company’s overall performance.
1.2. Analysis of the business environments
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• Evaluate the main trends and factors as well as principal risks and uncertainties in the external, competitive, and internal environments likely to affect the future position of your company.
• Evaluate the strengths of the five forces and the overall attractiveness of the industry.
• Evaluate the extent to which external factors and competitive forces were at play in the simulation.
• Analyse your company’s internal resources and capabilities and the extent to which they provide sustained competitive advantage.
• Apply at least one model or framework to each environment, for example Pestle, Porter’s Five Forces, and VRIO.
1.3. Analysis of strategic priorities
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• Here you should explain specific actions taken in the strategy simulation to strengthen the company’s innovation mindset across different business functions.
• With examples, evaluate the impact of innovation on the future of your business, outlining two areas of focus to drive growth through your commitment to innovation.
1.4. References
• Correct and thorough use of ARU Harvard referencing.
• Appropriate and consistent choice of visual elements,
• Legible and consistent presentation of data in graphs and tables.
• Organised and logical approach to structure, including table of contents, list of figures and tables, numbered pages, numbered sections and subsections, and reference list.
• Spelling, punctuation, and grammar: UK English consistent with good practice in business and management applications.
1.5. Appendix
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