Effective introduction that demonstrates an understanding of the importance of communication: Effective Communication Assignment, SMU

Effective introduction that demonstrates an understanding of the importance of communication. Missing or poorly constructed inadequate adequate effective Narration of incident 10% The incident narrated has breadth and depth for analysis and clearly illustrates a communication breakdown/difference between cultures Poorly constructed Weak narrative that has limited breadth and depth for analysis Narrative has potential for deep analysis although not fully explicit Narrative explicitly demonstrates potential for deep analysis Identification of triggers 6% Able to identify the triggers in the communication breakdown using communication terms learned. not supported and ineffective not clearly presented and ideas not well synthesized
partially identified, analysed and supported identified, ideas well synthesized and supported Analysis and reflection 5% Evaluation and critical analysis of the incident and alternative communication strategies proposed.

Effective recommendations and/or plans of action not provided at all.
Effective recommendations and/or plans of action are inadequate.
Effective recommendations and/or plans of action were partially provided.
Effective recommendations, solutions, and/or plans of action were provided.

Structure 5% Content is organised and appropriate; coherent; the flow of information, arguments, and concepts is smooth Key points were missing and the key points and key arguments given were confusing.

Key points were not organized and the key points and key arguments given were not very clear to the reader Key points were logically organized and the key arguments and the criteria used for analysis were evident, but not very clearly organized.

Key points were logically organized and the key arguments and the criteria used for analysis were clear to the reader. Presentation 5% Spelling, punctuation, grammar, layout, style, writing style is academic/professional Grammar, spelling, punctuation, professional academic writing, and syntax need significant improvement.

Sentence structures are unclear. Layout poor Grammar, spelling, punctuation, professional academic writing, and syntax needs improvement Layout poor Adequate grammar, spelling, punctuation, professional academic writing, and syntax Layout clear and well formatted. Excellent grammar, spelling, punctuation, professional academic writing, and syntax.

Layout is clear and well-formatted. Knowledge and Understanding 5%
Identifies, explains, and draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question.

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