Eastern Illinois University Ho Ching Mini Case Study Questions – Description
question 1:
Read the mini-case study on page 130-131 in your book and answer the three questions at the bottom of the page.
question 2: Chapter 4 is about power and influence. Find a television commercial using YouTube and explain the influence tactics used in the commercial. You should address the following: what tactics were used, why they feel these tactics were used, whether the commercial effectively influences others (how do we know or how would they measure this), and what other tactics might have worked.
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