DS 61170 CU Netflixs Use of Big Data to Drive Big Engagement Paper – Description
Netflix is a provider and creator of streaming digital content for end-users. The company began as a subscription-based DVD rental company and expanded into digital streaming. in recent times, there has been change in strategy. Conduct research based on the following:
1. What does Netflix do? How did they evolve into this current business model?
2. In the case of Netflix, what was it meant to be data-driven and customer-focused?
3. How did Netflix use Teradata technologies in its analytics endeavors?
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