Discuss how one or more of the marketing concepts learned in Chapter 1 of your text (Global Marketing, Mark C. Green) can be applied to the global economic environment and to the trade environment of the European Union when a company is considering expanding globally.
Examine how the changes for both economic and trade environments of the marketing concepts can be applied to the environment when considering expansion to other countries.
Explain which strategies would be the best for a new product and an existing product using the product/market matrix based on a country’s market orientation.
Summarize the contents of your paper in an executive summary
You may review the Writing an Executive SummaryLinks to an external site. resource for assistance.
The Global Marketing and Trade Environments paper
Must be four to five pages of text, double-spaced (excluding one title page, abstract alone on page 2, excluding visuals such as diagrams, tables, charts, pictures, ending with the reference) and formatted according to APA style as outlined in
Must include a separate title page with the following:Title of paper in bold fontSpace should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution
Course name and number
Instructor’s name
Due Date
Page 2 Abstract or intentionally leave blank. Note an abstract tells the reader the main topics covered in the paper.
Page 3 starts the executive summary which highlights points of the project such as highlights of a marketing plan.
Must use at least two scholarly sources in addition to the course text, as well as sources for any visuals.The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA Style
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