CSUS Business Alleviating Stakeholder Concerns Discussion Responses – Description
Reply to at least 2 of your classmates:
Discussion 1
Meka Levy
Hello Professor Wake and Class!
Netflix is a company that’s been around since 1997, literally the year I graduated high school founded by Reed Hastings and Marc Randolph as a DVD-by-mail service (VdoCipher, 2023). After 26 years, Netflix has consistently innovated in video streaming bringing their long-term vision to life.
During these two decades, Netflix has had to make many changes within the company. In order for any organization to make changes there are steps to follow and the first step is to identify the issue. Netflix identified an issue called password sharing in which caused the company to lose revenue from sharing their passcodes with people outside of their household. According to Spangler (2023), “Netflix said it will stage a “broad rollout” of its paid-sharing plan in the second quarter of 2023, including the U.S., aiming to convert freeloaders borrowing someone else’s password into revenue-generating subscribers”. The paid sharing program will start in Q2 giving Netflix subscribers an option to buy an extra member. This allows subscribers to pay an additional monthly fee for a subaccount for 1-2 people that does not live with them Spangler (2023). Netflix addressed their concerns through email to subscribers who are sharing their Netflix account with people outside of their household leaving many subscribers upset about an additional monthly charge. The company plans to start blocking devices that attempts access to an account without paying for it to prevent freeloaders from using Netflix’s subscription. Paid sharing will allow a huge revenue base from which Netflix will grow as they improve their services.
Discussion 2
Danielle Ellerbe
Hello class and Professor,
A stakeholder has a vested interest in a company and can either affect or be affected by a business operations and performance. Typical stakeholders are investors, employees, customers, suppliers, communities, governments, or trade associations. An entity’s stakeholders can be both internal or external to the organization. The public may also be construed as a stakeholder in some cases as they in many cases a vested interest in the company one way or another. A change that I witnessed happen for a company that I am familiar with is called “Heads up barber shop” which a location that I frequent since I purchased my house in 2020 in Tampa, Florida. This is a company that I used for my children to get there hair done, I like the environment and the barbers are very professional pre-COVID the prices were economical for kids hair cut the price was $15 which was great and made sense. Post COVID it went up to $20 in 2022, then with the inflation that everyone was experincing out of no where when January of 2023 hit they now charge $25 for kids. This not only affected the owners of the barber shop but also the building owner of that location he rents from, who was going to increase the rent for the year which in turn caused him to increase the price to cover the overhead for the property. The owner also stated that since COVID the companies that he normally would order the supplies from either have shortages and this causes him to have to use other companies that charge more for the products he needs to perfoem his duties. In situations like this many people are affected from the top down, for my family I have 3 boys and to pay $75 is way to much for us, so of course I had to cut down on the frequency much like many other families. This also hurts the barber as now many of his customer have ventured out to other locations that are cheaper in price, they now have experienced a high turn over rate in barbers because many of the others had no clients at all once the increase hit and sat around all day and either cut 0 or maybe 1 person for the whole day. Many companies can try to survive when massive increases arise but usually small business owners can not make it as to they have to much competition out there. As far as communication goes I beleive that they did a great job keeeping their clients informed they had signs up months in advance so that people knew that change was going to come. Due to these changes the barbers who are left working at this location now work on a as needed bases, you must book an appointment with the online, wheras prior it was walkins are welcomed.
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