Crown University What do Customers Want Discussion – Description
Go to the Internet sites listed in this week’s resources and write a report on your perception of each company and how it strives to provide excellent customer service. Use the six strategic customer service and experience goals listed in your text in the Chapter.
2. Provide a few sentences, per website, discussing EACH strategic initiative based on your feelings and company brand image. For example, loyalty and how BCBS fosters problem prevention. Be sure that you are citing your work and the websites you are obtaining the information from. Each discussion should contain about 250-300 words. Be sure to include a title page and reference page.
The six strategic customer service and experience goals that will be reviewed for each site below are:
Loyalty
Value
WOM- Word of Mouth
Effective VOC
Reduced Risk and Associated Costs
High Employee Satisfaction
Review the following websites from this week’s resources:
Blue Cross Blue Shield
Yum! Brands
Five Below
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