Task
LO1 Understand the context in which a marketing strategy is developed
1.1 Critically appraise theoretical frameworks and processes which inform strategic marketing
1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy
1.3 Critically review the influence of changing market environments on marketing strategy
1.4 Evaluate developments in digital marketing which impact on a marketing strategy
LO2 Know how to develop a marketing strategy
2.1 Critically evaluate an organisation’s market position, opportunities for growth and innovation
2.2 Develop a marketing strategy to respond to existing and future stakeholder requirements
2.3 Recommend approaches to ensure an organisation’s approach to marketing remains effective
