Consider the internal and external environment for Apple and its competitors using concepts:

Assignment questions:

a. Consider the internal and external environment for Apple and its
competitors using concepts such as PESTEL, Porter’s 5 Forces, BCG,
Teece Dynamic Capabilities, SWOT analysis, VRIO or Business canvas
etc.

b. Based on your evaluation of the internal and external environment, what
are some of the challenges faced by Apple Inc in sustaining their
competitive advantage with their product portfolio comprising iPhone,
iPad, iWatch and Apple TV as listed in the case study?

c. Based on the weekly course materials, articles, and cases we have covered,
what alternative organic, diversification or M&A strategies could you
suggest to Tim Cook, that could enable Apple to sustain its competitive
edge going into the future beyond the Year 2023?

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