Communication Tips to Market Sustainability Questions – Description
From the Communication Strategies Lecture Power Point:
Whether it’s a small project just to get an organization’s feet wet with sustainability, or it’s a major culture change and rebranding (like Interface did), explain how clear and inclusive communication is ESSENTIAL for an organization’s success on its sustainability journey.
From the “Inside-Out” article:
Outline briefly how you could incorporate the “Five Key Principles” into the internal communication plan for your Sustainability Initiative Proposal.
From the “5 Communication Tips to Market Sustainability” article:
To me, these 5 tips for external communication distill down into two more general categories:
Be Transparent, and Make it Relevant.
Explain how third-party verification reduces the risk of “greenwashing.”
Then explain how making it local and humanizing it helps customers, suppliers, and the larger community understand why they should care.
From Net-Works video and Confessions, Chapters 12:
The Net-Works program was just being imagined when Confessions was written. And this video was made in 2014. The Net-Works program has now expanded to several more regions of the world: Africa, the Caribbean, more locations throughout the Pacific and Oceana. It has created a supply chain for nylon that is a significant portion of the material in Interface carpet now. How did Interface apply some of the principles established on President Clinton’s “President’s Council on Sustainable Development” to the Net-Works Program?
https://www.greenbiz.com/article/inside-out-sustai…
https://www.greenbiz.com/article/5-communications-…
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