Assignment Task
Business Opportunity Description
Clearly describe your team’s ‘social enterprise idea’ and its viability in terms of:The specific products, services or other offerings you will be selling to generate revenues and profits.Your business’ role, e.g. manufacturer, wholesaler, retailer, service, facility, venue, etc.What social or environmental issue or need is your business / product / service addressing? And how?Briefly specify its overall social/environmental benefitsHow/why is this a viable (attractive and profitable) business opportunity?What geographic and customer segments do you plan to sell to in the first few years?What are your growth (expansion/diversification) plans after that?
Customer Value Proposition (CVP)
How will your product/service/offering meet the needs of your target customers?List key Features, Attributes, Benefits (FABs) and Unique Selling Points (USPs) of your product/service that meet customer needs/wants.Also include its sustainable (social/environmental) FABs and USPs.What pricing strategy will you use and why? Provide a rational justification.What will be your average unit price (or range) vs. your competitors?
Competitive Advantage
Describe how your company would establish a competitive advantage, i.e. describe its core competencies and attributes that would make your company and/or its product/service offering better than its competitors, and which competitors cannot, or find it difficult to, copy or acquire.
