Business Management Questions – Description
ASSIGNMENT: Select one of the following writing prompts and draft a 3-5 page (approximately 800-1300 words) informative essay. As a part of your completed draft, complete the color-coding activity described below. In addition, answer the “Think About Your Writing” questions on a separate sheet of paper and include it with your draft submission.
Note: Touchstone 3 will be a revision of the draft that you submit for Touchstone 2.2 based on the grader’s feedback and suggestions.
A. Instructions
Choose one of the following prompts for your informative essay.
PROMPT A: IMAGE ANALYSIS: Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically and objectively to understand their meaning and effectiveness. Good image analysis involves an examination of the components of an image (layout, text, color, tone) to gain an understanding of the whole.
Select an advertisement image to analyze. To find a print advertisement to analyze, you can search the web using the keywords “print ad” or you could even find and take a picture of a local poster or billboard in your neighborhood. We recommend you choose a print ad that includes text, imagery, and color to best complete this assignment.
Conduct an image analysis: The print advertisement you choose should be directed toward a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young people; ads for a deodorant might target adults; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified. In your analysis, consider how design components within the image (such as layout, text, color, and tone) appeal to the audience and provide and establish context for the ad’s overall purpose.
Your thesis must inform the reader of the specific ad chosen and the plan to analyze it. Because you are writing in the informative mode, use objective language and a neutral point of view. For this essay, the informative mode means avoiding writing in the first-person and/or expressing personal bias towards the ad’s overall intention or effectiveness.
Draft an analytical essay that examines the audience, context, and purpose of the advertising image you’ve chosen. Read the article by Jenna Pack titled “Breaking Down an Image” found in the Model Informative Essays tutorial for ideas about how to effectively write an image analysis. Your analysis should lead to a conclusion about the ad’s effectiveness, based on an examination of its components. Include the image with your draft.
PROMPT B: EXTENDED DEFINITION: Extend the definition of one of the following words beyond either the dictionary’s definition or a societal understanding of the word:
Family
Success
Courage
Art
Beauty
In the introduction of your draft, briefly explain how the dictionary or society defines the word you’ve selected, and then explain the extended definition of the word in a single-sentence thesis towards the end that outlines the main points of extension. In the body paragraphs, provide unique examples and explanations to support these points of the extended definition. Your thesis must inform your readers of the extended definition and, because you are writing in the informative mode, you must use objective language. For this essay, writing in the informative mode means avoiding writing in the first-person and/or framing personal examples using objective language.
Draft an extended definition essay that defines or redefines a word or concept. Read the article by Dan Richards titled “Digital Ethics” found in the Model Informative Essays tutorial for ideas about how to write an extended definition essay.
B. Think About Your Writing
As a part of your completed draft, complete the color-coding activity and include answers to all of the questions below your draft.
PART 1: Color-Coding Activity
Using the color codes provided, evaluate your draft as follows:
Use red text to indicate your thesis statement.
Use green text to indicate the topic sentence of each body paragraph.
PART 2: Questions
1. What is the significance of your essay? Why should readers care about what you have written? (2-3 sentences) Sophia says: Think about why you decided to analyze this particular image, or why you picked the word you chose to define. Your interest in your subject matter should be clear to readers.
2. Which areas of your draft do you think will benefit most from revision? (2-3 sentences) Sophia says: Consider the organization, style, focus, development, and conventions of your draft. Which areas did you struggle to complete?
3. Consider the strengths and weaknesses of your writing. How can you capitalize on your strengths and improve on your weaknesses in future essays? (3-4 sentences) Sophia says: Think about what was easy about writing the draft, and what was more difficult. For example, if you write paragraphs with strong topic sentences, but repeatedly use the same type of sentence to provide supporting details, you can improve your paragraphs by varying sentence structure.
C. Informative Draft Guidelines
DIRECTIONS: Refer to the checklist below throughout the writing process. Do not submit your Touchstone until your draft meets all of the guidelines.
Essay Prompt: Image Analysis
? If you chose the image analysis prompt, have you analyzed and interpreted several design components – and not just described – within the ad’s design?
? Have you made conclusions about the audience and effectiveness of the ad?
? Did you include the image in your draft?
? Did you complete the color-coding activity?
? Is your draft 800-1300 words long?
Essay Prompt: Extended Definition
? If you chose the extended definition prompt, did you indicate how society defines the word you selected, and then explain an extended definition of it?
? Have you included examples and explanations to support the extended definition?
? Did you complete the color-coding activity?
? Is your draft 800-1300 words long?
Working Thesis
? Have you included a clear, focused, and detailed thesis statement?
? Does your thesis state the topic and purpose of your essay?
? Is your thesis a single sentence that outlines the main points of extension located toward the end of the introductory paragraph?
Focus and Organization
? Is there an adequate number of body paragraphs, each with a clear topic sentence that restates the word and focuses on the main points of the extended definition?
? Is there a conclusion paragraph that restates the thesis, reviews the main points, and provides final thoughts about the extended definition overall?
? Are your draft paragraphs sequenced properly?
? Have you used transitions to connect ideas between sentences and paragraphs?
? Can your draft be described as having a good flow?
? Does your draft have a clear focus?
? Are all supporting details relevant?
Style and Tone
? Is the tone of your draft unbiased and informative avoiding first-person or personal details that are not framed in an objective manner?
? Is it clear that the purpose of your essay is to inform readers about your topic?
? Have you carefully considered your word choices?
Conventions
? Have you checked your draft for grammatical errors?
? Have you used spell-check or another method to check spelling?
? Have you punctuated your draft correctly?
Before You Submit
? Have you included your name, date, and course at the top left of the page?
? Have you completed the “Think About Your Writing” questions and color coding activity?
? Is your draft between three and five pages long (approximately 800-1300 words)?
Requirements
Your draft must be 800 to 1300 words in length (approximately 3-5 pages).
Informative Draft Guidelines and Topic Selection Guidelines must be followed or your submission will not be graded.
Double-space your draft and use one-inch margins.
Use an easily-readable 12-point font.
All writing must be appropriate for an academic context.
Your draft must be original and written for this assignment.
Use of generative chatbot artificial intelligence tools (ChatGPT, Bing Chat, Bard) in place of original writing is strictly prohibited for this assignment.
Plagiarism of any kind is strictly prohibited.
Your submission must include your name, the name of the course, the date, and the title of your draft.
Your submission must include both your color-coded informative draft and your answers to the “Think About Your Writing” questions.
Submit a single file that contains all of the assignment components.
Acceptable file formats include .doc and .docx.
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