Business Coca Colas eB2B Strategy and Distribution Channels Questions – Description
Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are
the marketing manager of this manufacturer.
Write a report addressing the following questions:
1
Scan the market and identify an eB2B platform that is appropriate to your company and brand/s
2.
Analyze the possible implications of the existing distribution channels
3.
Identify what you have to offer eB2B platforms, how much value you can add and in what dimensions
4.
Develop a negotiation approach, including clear objectives and a clear offering.
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