BUS 622 UACG Global Marketing Global Marketing and Trade Environment Essay – Description
Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to the global economic environment and the European Union’s trade environment when a company is considering expanding globally.
Examine how the changes for both economic and trade environments of the marketing concepts can be applied to the environment when considering expansion to other countries.
Explain which strategies would be best for a new and existing product using the product/market matrix based on a country’s market orientation.
Summarize the contents of your paper in an executive summary.
References to use (Please paraphrase, no direct quotes)
Ahmed, G. (2013). The New Global Trade Order and Retail Trade & Marketing. Journal of Business and Retail Management Research, 07(2) https://www.proquest.com/scholarly-journals/new-gl
Green, M. C., & Keegan, W. J. (2019). Global Marketing (10th ed.). Pearson Education (US). https://uaglobalcampus.vitalsource.com/books/97801…
Magnusson, P., & Westjohn, S. A. (2019). Advancing global consumer culture research. [Global consumer culture research] International Marketing Review, 36(4), 593-597. https://doi.org/10.1108/IMR-11-2018-0333
Nancarrow, C., Wright, L. T., & Page, J. (1997). A Study in International Marketing: The Development of a Consumer Database Marketing Capability. Journal of Marketing Management, 13(7), 625–636. https://doi.org/10.1080/0267257X.1997.9964500
Steenkamp, J.-B. E. M. (2020). Global Brand Building and Management in the Digital Age. Journal of International Marketing, 28(1), 13–27. https://doi.org/10.1177/1069031X19894946
The post BUS 622 UACG Global Marketing Global Marketing and Trade Environment Essay first appeared on .
