BUS 352 UAGC eCommerce Strategy Paper – Description
Prior to beginning work on this final paper, please review the assigned readings for Weeks 1 through 5. During the past five weeks, we analyzed that the social and economic world has taken a shift towards the digital. It is necessary to understand the differences this economy will bring and how a business will adjust to meet those changes.
Throughout this course, you have explored the e-commerce models and the strategies used. This assignment requires you to explore and integrate the concepts learned throughout this course.
In your paper,
Define an e-commerce strategy for an e-commerce business of your choice.
Discuss the appropriateness of that model to the organization’s goals.
Explain one legal, social, or ethical issue and how that might apply to a global e-commerce environment.
Assess the similarities and differences between a traditional economy and the new, electronic economy including at least one example.
Discuss an opinion on a current issue in ethics and social responsibility as it relates to international marketing.
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