Bowie State University Digital Individual Marketing Kit Project – Description
Digital Individual Marketing Kit Guidelines FINAL PROJECT Intro to Mass Communication Online EVERYONE is their own brand and you must think about how you want to market your image to prospective employers. This project is designed to help you create your professional image. Each piece is essential to building your brand.
Your Digital Individual Marketing Kit should contain the following (each on its own page; examples have been provided in the folder labeled, “IMK Examples”). You will this project in as a PDF document.
Here is what is expected: 1. Cover Letter (10 points) 2. Resume (10 points) 3. Business Card Layout (10 points) 4. Elevator Speech (10 points) 5. Logo (10 points) 6. Reference Letter (10 points) 7. Website (10 points) 8. LinkedIn Page (10 points) a. Place a screenshot of the homepage and include the link at the bottom 9. Short Biography- 150 words or less (10 points) 10.Work Samples (10 points) a. Include at least one work sample. It can be a news article, a blog post, a previous class assignment, or link to your broadcasting work, etc. It MUST RELATE to your chosen career path.
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