Background: The internet has changed companies’ business from eCommerce websites to mobile apps to social media marketing. Plus, the internet of things (IoT) enables new products and services, such as video doorbells, smart TVs, and programmable kitchen appliances connected to the internet.
Assignment: This assignment aims to determine if the investment in internet technology made by the company you described on the Week 1 discussion board is paying off by comparing that company’s internet usage to how a competitor uses the internet.
Identify one competitor of the company you chose on the Week 1 discussion board, and describe that competitor’s generic business strategy (cost leadership, differentiation, or focused). Use Social BladeLinks to an external site. to find your chosen company’s and its competitor’s social media metrics. Review your company’s and its competitor’s social media pages. Describe how your company’s use of social media compares to the social media use of its competitor, and note any significant differences.
Report the number of downloads and ratings for your company’s mobile app(s) and its competitor from the app store you usually use: Apple, Google, Microsoft, or Samsung. If your company or competitor have multiple mobile apps, focus on the two with the most downloads. Describe the major features in the mobile apps. Indicate whether your comparison involves Apple, Google, Microsoft, or Samsung apps. Use Similar WebLinks to an external site. to analyze your company’s and its competitor’s corporate website traffic. Describe how the major features on your company’s corporate website compare to the corporate website of its competitor, and note any significant differences.
Research whether your company or its competitor uses the internet in ways that extend beyond social media, websites, and mobile apps. This could involve specialized products/services that run on the internet. Analyze whether your chosen company’s and its competitor’s internet usage is driven by their generic business strategies (cost leadership, differentiation, or focused). Indicate whether your company or its competitor has a strategic advantage in using the internet and explain why. Ensure you summarize the metrics you found regarding internet usage for your company and its competitor.
This paper must follow the formatting guidelines in The Publication Manual of the American Psychological Association (2020), (7th ed.) using Times New Roman 12-point font. The paper, as a minimum, must contain:
A title page as described in the: APA Style Guide.Links to an external site.
Three to four pages of text-based content with in-text citations for articles and books. (You do not need to cite the Instagram, Facebook, Twitter, YouTube, and app store statistics; include links for those sources in the appendix.)
One or more reference pages in APA format. (Only sources cited in the paper should appear on the reference page. You do not need to include references for Instagram, Facebook, Twitter, YouTube, and app store statistics; include links for those sources in the appendix.)
An appendix after the reference page that includes links for the corporate website for your company and its competitor, plus the links for the Instagram, Facebook, Twitter, YouTube statistics for your company and the competitor. Also indicate which app store you used for mobile app statistics in your paper.
Please note, a title page, reference page(s), appendices, table of contents/figures, tables and figures are not considered content. APA formatting assistance may be found at the Purdue University Online Writing LabLinks to an external site. or you may contact the Student Success CenterLinks to an external site. for tutoring and writing resources.
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