BAAHS Digital E Commerce Business A study of Amazon Case Study – Description
ASSIGNMENT TASK
Choose a well-established digital business or e-commerce business in a B2B or B2C context. The chosen business must have a well-developed website, where you can find information about their strategies and operations. You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.
Structure/ Template:
Title/ Cover page – NOT included in wordcount ( state the name of the chosen company in the title)
Executive Summary/ Abstract (aim of the report, summary of the key points emerging from your analysis ; one paragraph for each of the 4 parts) ( max. one page approx. max 400 words) (write past tense) ( no references) NOT included in wordcount
Table of contents (headings, sub-headings with numbering and page number) NOT included in wordcount
Introduction (outlining the aim the report; overview to the chosen digital business (reference the website); discuss/ overview of digital business (present the growth of digital business globally/ nationally, supported with evidence such as statistics, news etc. ); outline structure of report) ( Sources:- references to the website of the digital business / other websites/ news/ magazines) (approx. 250 words)
1.Overview of Key Trends and Advantages
Provide an overview of key trends and advantages of digital technology and implications for managing virtual business in the global environment by drawing on your chosen business (approx. 900 words)
Critically evaluate new and emerging digital business models in the context of key business issues such as cyber security and ethics that your organisation uses or may use (approx. 900 words) (https://morethandigital.info/en/9-disruptive-business-models-new-opportunities-for-companies/#4_Marketplace_Model)
Evaluate the impact of new collaborative relationships and strategic alliances through digital technology for your chosen organisation (approx. 900 words)
Definition of new collaborative relationship and definition of strategic alliance/s (Sources: books; journal articles)
Advantages and disadvantages of new collaborative relationships and strategic alliances through digital technology (Source: books; journal articles)
Application to your chosen organisation on how they use or could use new collaborative relationships and strategic alliances through digital technology (Source: organisation’s website, other websites, magazines, news, publications)
Identify and evaluate the push and pull supply chain concepts to chosen business and identify current e-supply chain of your chosen business. (approx. 900 words)
Identify push and pull supply chain concepts in general and discuss/justify which one is more suitable for your chosen business. (Sources: books, journal articles)
Identify current e-supply chain of your chosen business. (Sources: organisations’ websites, other websites, news, magazines, publications)
Conclusion (approx. 150 words)- summary of key points emerging from the evaluation ( no references )
References(min. 20 references, well balanced: academic (Sources: books and journal articles from sources such as Ebsco, Emerald etc.) and non-academic sources (websites, news, magazines, online publications) NOT included in wordcount
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