verbally articulate two to three supporting objectives for each of the AmEgg growth strategies. Objectives must be data driven using case data and other valid third-party industry data. In addition, two potential risks must be identified with supporting data for each objective along with an intended contingency action to mitigate the identified risk. A one page set of discussion points is suggested for the live exam and individuals will be required to explain their recommended course of action in class.
Prepare a 2-3 page memo and be ready to discuss your decisions in class on Tuesday April 23rd.
Goal 1: Exceeding $3.5B revenue in three years.
Current revenue $2.34B with moderate egg prices (~0.95/dozen)
Goal 2: Rebalancing the US company product portfolio to 30+% specialty/70 -% commodity eggs three years.
Current US mix is 24% specialty and 76% commodity egg
Goal 3: Positioning the company to be a global company in seven years.
Am Egg currently conducts business in US and Canada
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