Airbnbs Rapid Growth Strategy Case Memo and Business Letter – Description
The Lopez Incident
o Requirements: Please respond to the following. Responses should be a minimum of 500 words, separate from the cover sheet and reference list.
? Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional
business letter.
? In preparing these documents, you may assume one of two roles: you may identify yourself as an Airbnb senior manager who has been asked to
provide advice to Chip Conley, Strategic Advisor for Hospitality and Leadership, regarding the issues he and the company are facing. Or, you
may identify yourself as an external management consultant who the company has asked to provide advice to Mr. Conley.
? Either way, you must prepare a strategy memo addressed to Chip Conley that summarizes the details of the case, identifies critical issues, discusses
their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and suspense dates for
each), and shows how to communicate the solution to all who are affected by the recommendations.
? You must also prepare a professional business letter for the signature of Mr. Brian Cheskey, Airbnb’s Chief Executive Officer. That document
should be addressed to all Airbnb customers and prospective customers, explaining the actions the company is taking. That letter, which would
contain no inside address or by-name salutation, would be posted on the company’s website. If you have questions about either of these documents,
Resource Inventory:
O’Rourke, J. S. (2019). Management communication: A case analysis approach. (6th ed.).
Routledge. ISBN: 978-0-367-17812-3
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