A journal on Researching Entry Modes – Description
As businesses seek to expand across borders, there are several options of entry mode available. After completing the assigned textbook readings for this unit and performing any necessary additional research, consider the potential advantages and disadvantages of each of the described entry modes.
After performing your research, post your summary to the journal thread. You must use academically credible resources (i.e., no Wikipedia or blogs), and cite them following APA formatting. Include all cited sources in a reference list at the end of the post. Consult the “Academic Writer” link located in the “Academic Tools” area under “Course Resources” for assistance with APA formatting.
Your response should:
Describe one advantage and one disadvantage for each of the six stated entry modes:
exporting
turnkey projects
licensing
franchising
joint ventures
wholly owned subsidiaries
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