A Analysis, critique & insightful application of chapter 13 – Description
Team,
Closely read and reflect upon chapter 13 of our text, A circle is the most radical form.
Develop your critique into a paper along the following prompts –
The case for a more collaborative, co-creationist world of value-making is not a dream, but an emerging imperative for the businesses who wish to survive and thrive the current state of siege most humans and communities find themselves inhabiting. But opening up a business to such anarchic levels of stakeholder-fueled shared decision-making and action-taking means establishing new rules for collaborative engagement. Rules which are elastic and decidedly not business as usual authoritarian, top-down lines of command and control. Agonism is a form of productive friction between and among collaborators which seeks to allow for resolving differences which arise in the process of mutual acts of value production.
1. Research evidence of such mutually-painful yet uniquely productive moments of insightful value-making amongst a business and its stakeholders resulting in surprising moments of co-creation from the current state of business, product, brand and marketing affairs. If you can’t find a suitably demonstrative example – make one up for a business of your choosing…
One of the critical concerns in opening the enterprise up to collaborative value-making for ALL stakeholders is the uncomfortable issue of risk management. Our text cites Derrida for his insight re: the essential chemistry of collaborative achievement – the being held together in mutual responsibility to each other. Our take is this glue of shared responsibility becomes the social currency expressing something very close to love. We imagine this wildly brave step towards owing each other everything has the potential for unleashing immense competitive advantage for a business and their marking organization.
2. Imagine and suggest ways for your project team to leverage the revolutionary potential of the inter-dependent power and love of the circle of multi-disciplinary marketing specialists (see the radical value activation pod from the text and image above) creating such anarchic levels of organic value together.
Craft a paper of ~1,000 words and make them all count.
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