Marketing Analyzing E Commerce Website 1 800 Flowers Research Paper – Description
Website: Please use the Website “1800 Flowers”. You already did some tasks for me about it. Please just make sure to not self plagiarism from the last exercises! 🙂
Description: Each student individually prepares a set of recommendations to the owners of the e-commerce site where he/she should recommend:
1) Improvements in the area of
customer journey,
automation strategies,
gamification initiatives,
personalisation,
customisation, etc.;
2) Actions needed to be associated with changing trends and technology;
3) Design a new e-commerce loyalty programme and customer retention strategy for the company
Objectives
Students are doing the project for them to be able to implement e-commerce customer loyalty and retention strategies to an existing company in line with emerging trends and technology in the industry.
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