USC App Engagement and Promotion Tactics Discussion – Description
Reading: Text Chapters 6 & 7 and Lecture 3
Tactics to Promote Apps – 200 Words
Imagine you’ve created a map mobile app for prospective students and visitors. Based on Reading and Lecture, answer the following:
List tactics that you would use to get your target audience to download the app.
List tactics that drive ongoing app engagement.
App User Experience Case Study – 200 Words
Read this https://thenextweb.com/news/most-mobile-apps-suck-heres-how-to-fix-them on why apps fail and how to improve them. On the basis of the points discussed in the article, write a short case study for any app of your choice. Answer the following questions in your post:
What are the flaws in the app that gives a bad user experience?
What are your suggestions to make the app user experience better?
Give reasons for each of your suggestions and discuss how each user experience points matters for the app’s success
BOOK: Beginner’s Guide to Mobile Marketing, 1st Edition
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