UT AUSTIN Business Plan Discussion – Description
After reading:
Longennecker, J., Petty, W., & Plaich, L. (2020). Small business management: Launching and growing entrepreneurial ventures (19th ed.). Boston, MA: Cengage Learning.
Discuss the top 4 most important steps in developing a business plan. Explain why each of these are important and the consequences if each step is not thoroughly completed.
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