IBM 3072 Cal Poly Pomona IBM 3072 Non-advertising Promotion – Description
. For a selection of your product placement example:
Provide the hyperlink, summarize the promotional activity in writing 2-3 descriptive sentences and discuss your opinions about its success.
Try to find as much information(statistical) as possible to show/prove how successful the promotion was. (Adweeks is a good source for this kind of information).
What are the measurement challenges associated with non-promitional advertising?
2. How would you categorize the 2014 Oscars selfie that Ellen DeGeneres tweeted as a form of promotional communication? How it is a promotion? What company?
3. Discuss why nonadvertising has become more significant over the past ten years? (include citations to your research). Also, we have just passed the 4th of July and the Pride Month. What examples can you give of branded yet non-advertising content you have noticed?
4. Is there a brand that you admire/buy mostly for its support for a cause?
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