Analysis of the publicly traded company specifically assigned to you via Moodle (any other company earns a zero with no exceptions).
Acting as a top management team member or external consultant, students will apply course concepts to evaluate the firm’s negotiation strategies (labor contracts, supplier deals, regulatory settlements, mergers/acquisitions) and crisis management responses (product recalls, reputational scandals, regulatory investigations, cybersecurity incidents, or public controversies), identify strengths, weaknesses, and challenges, and recommend actions to improve negotiation effectiveness, crisis preparedness, stakeholder trust, employee engagement, resilience, and competitiveness.
The paper must follow this exact structure:
I. Introduction,
II. Literature Review (key theories with at least 10 cited scholarly sources),
III. Negotiation and Crisis Management Analysis of Your Organization (data-driven insights with no citations),
IV. Conclusion,
V. References (one reference page only)
