Read Case Study 11.5, “eBay Evolves,” on pp. 771–774 of your text. Respond to the following.
Part A: List and describe four different types of auctions.
Part B: Contrast eBay’s original business model with its current business model.
Part C: What are the problems that eBay is currently facing? How is eBay trying to solve these problems?
Part D: Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider?
Part E: Who are eBay’s top competitors online, and how will eBay’s strategy help it compete?
