Section Two: Market Profile
Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the U.S. market.
Specifically, you must address the following rubric criteria:
Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the U.S. market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the U.S. market, including political systems and ideologies, leaders, economic measures or characteristics used in classification, and government intervention on trade.
Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.
What to Submit
Submit Section Two: Market Profile of the Business Brief as a 500- to 650-word Microsoft Word document. You completed Section One for Milestone One, so the template you submit for this milestone should have Section One and Section Two completed. Sources should be cited according to APA style.
