Description
Assignment Details
You have read about achieving competitive dimensions through three primary operations strategies: Differentiation (better), cost leadership (low-price), and response (faster). These strategies are impacted by many different approaches and functions across the business, including the following:
- Product
- Quality
- Process
- Location
- Layout
- Human resources
- Supply chain
- Inventory
- Scheduling
- Maintenance
For this week’s Individual Project, select 1 of these pairs:
- IKEA vs. Haverty’s Furniture
- Toyota vs. Porsche
- Zales vs. Tiffany & Co.
Research both companies in the pair you selected. Then, in a 3–5-page paper, answer the following:
- Which of the three strategies (differentiation, cost leadership, or response) do you feel each company is using? Provide examples to support your decision.
- Do you feel one or both of the companies are successful? Explain why they are or are not successful.
- Provide an example of what you feel each company could do better.
- Is the strategy that each of the companies you researched is using the best strategy for them? Why or why not?
You must use at least 2 references.
