Understanding and synthesis: organisational profile, product/service and target market
Demonstrates insightful understanding of the organisation, its product/service and target market, with critical application of theory.
Influencer and Social Media Marketing Strategy
Describes and critically analyses the organisation’s influencer and social media marketing strategy and metrics. Critical analysis, detailed argument; clear and relevant application of concepts
Produces a critical, detailed and insightful influencer and social media analysis, which is linked to theory, and shows effective use of relevant research evidence to support ideas.
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Recommendations
Concise and logical link to the case; the recommendation flows from the analysis and adds value to the organisation.
Recommendations are insightful, creative, well- justified and logical.
Written communication Weight:
Uses correct grammar, punctuation and spelling throughout.
Eloquent use of language
APA referencing
Complete and accurate APA referencing.
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